Spotlight on our Indian Ingredient: Pomegranate

 

We’ve all heard of the proverb “The fruits of labour are sweet,” but the humble pomegranate goes a step ahead to demonstrate it, taking what seems like ages to be cut open but bearing the most delicious reward within! What’s more, pomegranate is not just a delight for the taste buds – it is packed with essential vitamins and minerals your body needs to carry out its daily functions efficiently. A rich source of antioxidants, pomegranates contain high levels of vitamin C, folate, magnesium, potassium, and phosphorus.

 

In skincare, this translates to healthy, glowing skin and protection from several skin problems. So, these days, pomegranate is a popular skincare ingredient in addition to being one of the world’s favourite culinary flavours.

A Brief History of Pomegranate

Did you know that these juicy, grainy fruits have a history that dates back to tens of thousands of years? In fact, the pomegranate is considered among the most ancient fruits to exist today and is believed to have its origins in Persia. Soon after, it began being cultivated in Arabia, before it made its way to Afghanistan, China, and India. Israelis, who sought momentary refuge in different regions of the world, dreamed of procuring their “promised land,” wherein fig trees and pomegranates, and olive yards grow. So, you may well imagine the stature that this glorious fruit enjoyed among their tribe.

 

In Indian tradition, pomegranate is mentioned in Hindu mythology, symbolising life and abundance. The Rigveda and the Atharvaveda, which are among the cornerstones of Indian scriptures, describe pomegranates as symbolising wealth, fertility, and blessings from the Almighty. That’s not it - in Greek mythology, the pomegranate is viewed as a symbol of marriage and life. It is believed that when the Greek Goddess Persephone was out collecting flowers one day, her attention was diverted to a thing of beauty, and when she proceeded to pick it up, she was seized by Hades. Persephone is said to have had a few pomegranate seeds to ensure that their marriage would never terminate.

 

The fruit has also been depicted in ancient paintings, and other forms of artwork. Ancient Ayurvedic texts recommend pomegranates for anaemia, digestive issues, etc., and particularly its peel for treating skin problems, including acne and rashes.

The Skincare Benefits of Pomegranate

Pomegranate has established its unique place in skincare over the years, owing to the presence of antioxidants, vitamin C, and several other vitamins and minerals in this wholesome fruit. Have a look at some of the skincare benefits of pomegranate and why it should be a part of your skincare routine:

  • Acne reduction: Pomegranate has been found to have antimicrobial properties, so it protects the skin against bacterial and fungal infections. Since these infections are linked to acne breakouts, pomegranate can help reduce instances of acne breakouts.
  • Reduced signs of ageing: In a study, when pomegranate juice concentrated powder was applied to mice, their signs of ageing, including wrinkles, were reduced drastically. The antioxidant properties in pomegranate may help regenerate skin cells so that old cells are destroyed and new ones are formed. As a result, the appearance of wrinkles and other signs of ageing diminish.
  • Protection from sun damage: The antioxidants and vitamin C in pomegranate prevent photodamage or skin damage caused by the sun’s UV rays. So, pomegranate is effective in protecting your skin against such environmental stressors.
  • Anti-inflammatory properties: Pomegranate reduces free radical damage on the skin, which can decrease inflammation and help manage existing skin conditions like eczema.
  • Lip care and hydration: Pomegranate oil is also found to be effective in hydrating and moisturising one's skin. Packed with antioxidants and vitamins, pomegranate oil reduces dryness and flakiness of the lips, which is a common concern many people face.

How to Incorporate Pomegranate into Your Skincare Routine

So, how can you utilise pomegranate in skincare? Here’s how this magical ingredient can be a part of your skincare routine:

Pomegranate Sheen Clear Lip Oil with SPF 15 PA++

 

Our clear lip oil is infused with the richness of pomegranate and ceramides, facilitating long-lasting hydration for your lips and giving them a fuller appearance. With SPF 15 PA++, Pomegranate Sheen is clinically proven to hydrate and protect the lips, making them look plump and nourished as well as softer and smoother.

 

Our dermatologically tested, PETA-approved Pomegranate Sheen is ideal for all skin types, including sensitive skin.

Clinical Results

In one week:

  • 100% of users agree that it provides instant hydration to the lips.
  • 100% of users agree that it helps their lips look plump and nourished.
  • 100% of users agree that the test product makes the lips softer and smoother.

Based on a consumer study done on 60 women in 1 week.

The Benefits of a Pomegranate Lip Oil

Ever wondered why your lips become dry and chapped so easily? Well, it’s because the lips do not contain any oil glands, which makes them more susceptible to chapping and drying up than the rest of the skin. Pomegranate-based lip oils, such as our Pomegranate Sheen, increase the oil content in the lips while making them hydrated and soft-textured. Also, with SPF 15 PA++, this lip oil protects the lips against the sun’s UV rays. The directions of use for this product are quite simple—take the required quantity of the lip oil on your finger and apply it over your lips 10-15 minutes before sun exposure or as desired.

 

If you enjoy a glass of pomegranate juice every once in a while, your body must be thanking you for it. But when you give your skin the extra boost it requires by applying pomegranate-based products, your skin glows with gratitude. Today, the widespread benefits of pomegranate for the skin have been proven clinically, which only speaks volumes about our ancestors’ wisdom even in the pre-science era. So, it’s time to give pomegranate its well-deserved place in skincare and lip care.

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